It’s done. After 25 years b105 is no more.
At 6am, hit105 was launched.
You can hear the first break and see their TVC below.
https://radiotoday.com.au/music/hit105-060040_01.mp3 or here
hit105.com.au became active overnight, along with a re-skin of the branding online. Facebook will follow.
Today also sees hit105 have its very first Laneway Gig with Brisbane’s Albert Street being shut down and Vance Joy to hit the stage.
b105’s move to hit105 follows the rebrand of SCA's iconic Adelaide station SAFM to hit107 and 92.9 Perth rebranding as hit929.
Will this see SCA's remaining stations follow suit soon?
Sydney and Melbourne are still co-branded with the hybrid – hit104.1 2Day FM and hit101.9 Fox FM.
For Brisbane, it may prove to be a strategic dilemma for Nova 106.9, whose current positioning is "Fresh Hits". So in effect Nova's positioning will now be its competitor’s brand name, as is the case in Perth and Adelaide.
So which station will end up owning the word hit?