Hit 96.5 dominates Geraldton Xtra Insights Survey 1

Reporter

It’s been a dominant showing for Hit 96.5 in Xtra Insights Survey 1 for Geraldton, moving up 5.3 to 32.9 overall as the station listened to most and coming in ahead of Triple M (up 0.5 to 26.5).

ABC Mid West and Wheatbelt was third overall, down 0.6 to 19.9.

In Breakfast, Hit went up a whopping 8.6 to 33.4, and is well ahead of Triple M and the ABC, while triple j fell 6.3 in Breakfast – down from 13.6 to 7.3.

SCA Head of Regional Content Blair Woodcock says “I’d like to extend a massive congratulations to the entire Geraldton team today for their fantastic survey results!”

“To not only be the only two radio stations to grow their audience, but also, for our Hit and Triple M duopoly to reach 72.9% of the market, is a great achievement.”

“Our two SCA brands have reached more listeners than ever before with great content that’s created in, and for the market.”

“Again, congratulations to the entire team who work tirelessly in Geraldton.”

Click on charts below to enlarge:

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Radio nerd
27 Mar 2024 - 7:47 pm

Hit 96.5 did well in the breakfast slot given its a statewide breakfast show and isn’t really “local”

Tez
28 Mar 2024 - 2:46 pm

Quote – “Our two SCA brands have reached more listeners than ever before with great content that’s created in, and for the market.”
Mr Woodcock can you please explain what the content created in market has been for Hit?

“Again, congratulations to the sales team who work tirelessly in Geraldton.” there i fixed this.

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