Gold Coast Ratings: Hot Tomato remains on top, while Hit’s Bianca, Dan & Ben make inroads in Breakfast
The Gold Coast market has broken its radio ratings drought, with new figures from GfK released today showing Hot Tomato remains the region’s most popular station. In the only survey conducted in the region in 2020 before COVID shut down the process, Hot Tomato surged from a 12.9% share to 20.6%.
Now, just over 12 months later, the station has dipped 2.1 points, but remains well ahead of the competition with its 18.5% share in people 10+.
Its nearest competitors are Southern Cross Austereo’s stable of stations. 92.5 Triple M remained steady, down just 0.1 points to a 10.2% share, while the Hit Network’s 90.9 fell back 0.4 points to 9.2%.
Hot Tomato’s Galey, Emily Jade & Christo Breakfast show continued its dominant run, despite a dip of 3.7 points. The show now commands a 16.6% share in the slot.
Brendon Dangar, Hot Tomato’s content director, said the station’s local strategy is to thank.
“I’m so proud of our Gold Coast team who have worked hard over the past 12 months, making each of our local shows maintain a dominant number one,” he said.
“We’re the only 100% Gold Coast made station, so our music, content, shows and news are targeted to the locals and again it’s paid off.”
The station’s general manager, Graham Miles, said they are “humbled” by today’s results.
“Today’s results show that Hot Tomato remains the Gold and Tweed Coast’s favourite radio station. We’re proud of the local content we have produced from our Southport studios, and continue to be committed to delivering the best music, news and entertainment for the Gold & Tweed Coast.
“Our local audience and our clients are our primary focus, and we are humbled by today’s achievement.”
The Gold Coast does have a new #2 Breakfast show, however, with Hit90.9’s Bianca, Dan & Ben climbing 2.5 points to 11.0%. The improved result saw Hit overtake SCA stablemate Triple M, which climbed just 0.1 points to a 10.4% share.
Bianca Dye joined the show mid last year after finishing up on Brisbane’s 97.3.
Hit90.9’s Breakfast team: Ben Hannant, Bianca Dye and Dan Anstey
Ali Longhurst, Hit90.9’s content director, said she was proud of what the station had achieved.
“There is not a single person at Hit90.9 that hasn’t put everything they have got into getting results. With the addition of Bianca Dye and our new, refreshed music strategy, these results are just a starting point – and it’s only above and beyond from here,” Longhust said.
Triple M’s content director, meanwhile, noted the numerous changes the brand has been through in the region recently.
“92.5 Triple M is the Gold Coast’s home of rock, sport and comedy. With the obvious challenge of the last 12 months, Triple M has also evolved as a station. Flan joined Bridge and Spida in Breakfast, we’re playing rock’s greatest hits and now feature radio legends Marty Sheargold and Mick Molloy for the drive home. The result shows there is great opportunity and further growth for Triple M to connect with sport and music lovers who live for a laugh. Every day our charter is to entertain, inform and talk with the Gold Coast and Tweed community. It’s a privilege, and we appreciate their support today,” Corey Kay said.
Hot Tomato was also dominant in Drive, boasting a 19.6% share, while Triple M had 11.1% and Hit fell back to 10.8%.