ARN’s The Edge appoints Emily Copeland as general manager

Editor & Content Director

ARN’s The Edge has created a new general manager role in a bid to “inject some fresh, strategic energy” into the brand.

The role will be filled by Emily Copeland who was on the board of directors for FBi Radio for over a decade and spent time as its acting managing director. Copeland is also the founder and managing director of Good Authority, a strategic partnerships agency creating collaborations between brands and artists, including Lime Cordiale, Sheppard, Mia Rodriguez and Anna Lunoe.

ARN said Copeland already had a “ton of exciting things planned” for both the radio station The Edge 96.1 and its DAB+ station, which focuses on hip hop and RnB, and has proved to be a launch pad for new music and artists.

It’s a case of “watch this space”, however, with ARN saying “we’re not going to reveal” what is on the cards just yet.

ARN CEO Ciaran Davis said he’s looking forward to seeing Copeland achieve great things with The Edge team.

“The Edge has an unrivalled connection to young audiences in greater-western Sydney and the brand has incredible potential for expansion and growth in Australia’s contemporary youth space,” he said. “I’m so pleased to welcome Emily to ARN, her diverse range of experience and expertise makes her uniquely perfect for this exciting next stage of the brand.”

Copeland said she’s excited to be joining the brand at such a pivotal time.

“We have a rare opportunity to accelerate The Edge as a youth brand anchored in hip hop and RnB, driven by content, and reflective of an under-served genre of youth culture in commercial radio. Radio plays an ongoing influential role in the audio landscape and I’m looking forward to working with the Australian music industry to create a platform which will support artists, labels and promoters, while building a community of passionate music fans,” she said.

Copeland began her role this week and reports to ARN’s chief operating officer, Michael Harvey.

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Cynical I know
5 Aug 2021 - 10:48 am

Will that strategic direction include servicing your actual broadcast area? Or just pretending to be a Sydney station?

James
5 Aug 2021 - 11:31 am

@Cynical I know

The Edge has the largest DAB+ cume in Sydney according to the past survey..

Still a cynic
5 Aug 2021 - 12:38 pm

@james, that doesn’t mean 96.1 should ignore it’s broadcast area of the Blue Mountains. The DAB+ station is using metro spectrum.

Former ARN
5 Aug 2021 - 1:46 pm

@Cynical

How would they service the Blue Mountains differently to how they service Sydney? It’s not community radio.

Still a cynic and also former ARN
5 Aug 2021 - 2:26 pm

@former arn the same way the Illawarra, Campbelltown, the central coast, the Sunshine Coast, Ipswich, Gympie, the Gold Coast, Geelong, Gippsland, Murray Bridge, Mandurah… all manage to make their content relevant to locals and still not be community radio.

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