Dumb Ways to Die wins at Cannes Lions
The Metro Trains Melbourne campaign, 'Dumb Ways to Die', has claimed the Radio Grand Prix at the Cannes Lions after already claiming prizes in several other categories.
Writer of the ad, John Mescall recently said: “We tried to make a radio ad that was nothing like a traditional radio ad. It’s a song first and foremost with a subtle but unmistakable message embedded into it. The fact that a lot of radio stations around the world have chosen to play the 3 minute version of our ad for free, as part of their music programming, tells us that we may well have pulled it off.”
CEO of CRA, Joan Warner said:
“The international recognition of this highly successful campaign reinforces that Australian radio advertising continues to be innovative and creative.”