Diamantina Media shifts from ARN to NOVA Entertainment in podcast sales & content deal
The NOVA Entertainment Podcast Network (NEPN) has added a raft of new podcast titles to its stable by signing a deal with Diamantina Media’s DM Podcasts.
DM Podcasts titles include Daily Betoota, So Dramatic!, The Becky & Cam Hotline (with Becky Lucas and Cam James), and House Warming.
An ARN spokesperson told Radio Today the decision to end the partnership was mutual.
“iHeartPodcast Network and Diamantina Media have mutually agreed to end their commercial partnership. Their podcast content will continue to be available for listeners via iHeartRadio,” they said.
NEPN said this new deal was more than just sales representation, and would include an investment in shared original podcast titles.
NOVA Entertainment’s digital commercial director, Kane Reiken, said the company identified DM Podcasts as a content producer at the forefront of pop culture in Australia, with considerable success in entertaining and engaging audiences across multiple titles.
“The NOVA Entertainment Podcast Network is known as a network built for brands, and this partnership with Diamantina Media showcases our continued commitment to building and supporting quality local original content which creates new contextual, and talent-led environments for our clients,” he added.
DM Podcasts’ founder, Antony Stockdale, said he’s excited to partner with NOVA Entertainment.
“This co-production deal is the first of its type in Australia, and we believe this is the future for podcasting. DM Podcasts is thrilled that NEPN share the same vision and ambition that we do. We believe this partnership is the best of both worlds, allowing us to maintain our voice as authentic, independent content creators, with the support, knowledge and resources of Australia’s fastest-growing media business.”