Create Your Own Demo Radio Ads

Staff Writer

Commercial Radio Australia has teamed up with Eardrum Australia and Brussels-based Cobra Radio Brewery to create the Sirens EarApp – an iPhone and iPad app that allows you to create your own demo radio ads.

If you were at the 2014 Siren Awards in Melbourne you may have seen a preview.

You can choose the length of your ad, record the script, add sound effects and the music and within minutes create a demo radio ad.

Commercial Radio Australia CEO Joan Warner said:  “The Siren Awards are about promoting the best in radio advertising and the Siren EarApp is another industry initiative to encourage the use of radio advertising and simplify the process from idea to inception.”
Eardrum Australia founder and director Ralph Van Dijk said:

“Radio ads are in their most fragile state when in script form. Lines are added, gags are missed and great ideas thrown out”.

“This app lets you make a quick and dirty demo so you can evaluate and present your idea in the form it’ll ultimately take. It’s also a hell of a lot of fun after a few beers!”

You can see the app in action below and  download on iTunes now for nix. 


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