CRA’s digital radio Mother’s Day campaign

Staff Writer

Over the next few weeks you'll hear 4 new ads being played on metro radio to promote digital radio as a good gift for Mum on Mother's Day (May 11). You will also see the offer being featured on station websites.

The ads were produced by Eardrum and feature a bonus offer of a free gift for Mum when one of three selected Pure digital radios are purchased from Harvey Norman, JB Hi-Fi or Dick Smith.

CRA CEO Joan Warner said:

"Digital radio uptake continues to rise and Mother’s Day has proved a popular period for purchase.  Support from stations, manufacturers, retailers and listeners have seen digital radio sales defy retail trends in the last four years.”

These are the ads you'll hear from Monday (April 21) :-
or hear it here
or hear it here
or hear it here
or hear it here

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