Cassette tapes make a comeback
Move over vinyl. Cassettes are making a comeback.
Yes, you read that correctly.
Our penchant for vintage records is one thing – but cassette tapes? Those pesky little things you sometimes needed a pencil to rewind? Apparently they’re a ‘thing’ again, especially with younger generations.
With artists from Billie Eilish to Ozzy Osbourne now making their music available on the format, sales have risen sharply, with close to a quarter of a million cassette tapes sold globally this year alone.
In an article this week for global foundation Luminate, Research Director Paulina Pchelin says “Physical music has proven to have staying power, with growth persisting throughout the pandemic and beyond.”
“What’s fascinating is that these trends are actually driven by younger generations. We know from our U.S Music 360 study that Gen Z makes up one third of cassette consumers, over a quarter of vinyl consumers, and almost one fifth of CD consumers.”
She notes that cassette buyers also spend 227% more money across music categories than the average music listener.
“Music fans show fandom in a number of ways, from streaming favourite songs on repeat to blowing up social feeds and purchasing merch.”
“So when it comes to cassettes, perhaps younger consumers are drawn to the novelty and the vintage aesthetic that also serves as another badge of honour to their love of music.”