Canberra Ratings: Hit 104.7 makes slight recovery, but Mix remains top station
Hit 104.7 has made a slight improvement for the second ratings out of Canberra this year, climbing 1.9 share points to a 12.9% share.
The lift, however, was not enough to undo last survey’s catastrophic fall, where the station tumbled from a 20.% share to 11.0%.
The city’s recently crowned top station, Mix 106.3, meanwhile, added to its market-leading position, jumping from 17.6% to 18.3%.
Both stations are a 50/50 joint venture between Southern Cross Austereo (SCA) and the Australian Radio Network (ARN), known as Canberra FM Radio. Hit 104.7 is programmed in line with SCA’s Hit Network, while Mix 106.3 is sold as part of the KIIS Network.
Mix 106.3’s Breakfast team of Kristen Davidson and Nigel Johnson (Kristen & Nige) also made gains, climbing 1.6 pints to 16.6%. This put it on par with ABC Canberra’s Lish Fejer, whose program fell back 2.1 points to 16.6%.
Radio National dropped 3.0 points to a 14.0% share, but it was still enough to keep Hit’s Ned Breward and Josh Torney (Ned & Josh) at bay.
Ned & Josh climbed 1.0 point to a 10.5% share, after tumbling 9.4 points last survey.
Mix also stayed on top in Drive, slipping 0.8 points to 18.5% for its program with Neil ‘Wilko’ Wilcock and Courtney Kneen (Wilko & Courts).
The Hit Network, meanwhile, syndicates Carrie Bickmore and Tommy Little (Carrie & Tommy) in the timeslot. Last survey, its share fell 10.8 points from 22.7% to 11.9%. This time around, it somewhat recovered, with a 3.4 point gain to 15.3%.
Canberra FM Radio’s general manager, Craig Wagstaff, said he was pleased with the result.
“It’s pleasing for our entire team to achieve strong results again today, with so many areas of growth from the last survey, and more so in clearly leading toe target audience groups of each station,” he said.
“Our people and both station brands continue to place an emphasis on the Canberra community, who continue to support us in such significant numbers. We remain grateful to our commercial partners for their ongoing trust, amid challenging economic conditions.”
Rod Cuddidhy, content director for the stations, said it’s a privilege so many locals choose to spend their days with the radio brands.
“A really pleasing day for both stations. Kristen, Nige, Pat, Wilko and Courtz are all #1 in Canberra, which is an extraordinary result for Mix 106.3,” he said.
“Ned & Josh have led really strong growth across Brekky, Workday and Drive, reconfirming Hit 104.7 as Canberra’s #1 station for people under 40.”