ARN strikes GOLD with Jonesy & Amanda’s move to Drive
ARN’s bold decision to move the GOLD Network’s Jonesy & Amanda to national Drive is reaping big rewards, as the former top-rating Sydney Breakfast duo continue to deliver strong growth in their new timeslot.
GfK Survey 3 brought another significant boost for the pair – up 3.3% to a 12.2% share – making them the clear #1 overall Drive show hosts in the market.
In Melbourne, they were also #1 overall Drive with an 11.6% share.
Jonesy & Amanda were controversially shifted to the later timeslot to make way for the national expansion of ARN’s The Christian O’Connell Show.
But the move is paying dividends.
Kerri Elstub, ARN Chief Content Officer, said “It’s a GOLD rush for ARN today, led by the incredible work of Jonesy & Amanda, who have delivered a standout survey and are the clear #1 Drive overall in both Sydney and Melbourne. In Sydney, their 12.2% marks the highest ever share for GOLD in the Drive slot, as well as Jonesy & Amanda’s strongest result in any daypart – an extraordinary outcome.”
Image supplied.