Hit 104.7 takes significant hit and tumbles from top spot in Canberra’s radio ratings
Hit 104.7 has lost its place at the top of Canberra’s radio ratings, according to new figures released today.
In the only Canberra survey conducted last year, the Southern Cross Austereo (SCA) and Australian Radio Network (ARN) joint venture had a market-leading 20% share. Its Breakfast show was also on top with an 18.9% share, as was Drive (22.7%) and the Weekend block (18.1%).
This survey, however, it lost 9.0 share points overall, taking it to an 11.0% share and giving Canberra a new #1 station.
Mix 106.3 (also a JV between ARN and SCA, but branded similar to KIIS stations) climbed 0.8 points, taking it to a 17.6% share – the highest in the nation’s capital.
In Breakfast, Hit fell 9.4 points from 18.9% to a 9.5% share. This put Ned Breward and Josh Torney (Ned & Josh) in fourth position.
Ahead of Hit’s Breakfast show was Mix 106.3’s Kirsten Davidson and Nigel Johnson (Kristen & Nige) on 15%, Radio National’s Fran Kelly on 17.0% and ABC Canberra’s Lish Fejer on 18.7% (up 3.9 points).
Mix was in the lead in Drive, jumping 1.3 points to 19.3% for its program with Neil ‘Wilko’ Wilcock and Courtney Kneen (Wilko & Courts). The Hit Network, meanwhile, syndicates Carrie Bickmore and Tommy Little (Carrie & Tommy) in the timeslot, with its share falling 10.8 points from 22.7% last survey to 11.9%.
Weekends on Canberra radio have also had increased media scrutiny of late, due to former Weekend Breakfast co-host Bryce Ruthven appearing on Channel 9’s ratings behemoth Married At First Sight.
Ruthven’s behaviour on the TV program has been the subject of much scrutiny and criticism, and his former co-host Jason Roses has since revealed the duo are no longer friends, despite him appearing on the program as one of Ruthven’s closest confidants.
Ruthven said he resigned from his Weekend gig alongside Roses and Ellie Angel-Mobbs to be in Melbourne with his partner, Melissa, whom he met on the show.
Ruthven made a brief appearance on Hit earlier this year, however during the survey period he was absent due to MAFS commitments, and he subsequently resigned.
The GfK ratings don’t break down the individual performance of Weekend programs, however across Saturday and Sunday, Hit fell 7.7 points – less significant than the hits it took in all other day parts – to 10.4%. The Weekend leader is Mix, up 0.1 points to a 16.5% share.
In other movements, Canberra’s Forever Classic 2CA climbed 2.7 points to an 8.6% share.
The station’s general manager, Michael Jones, said everyone at the station has worked hard for the result.
“It comes from consistently good music that everyone loves, a great on-air team and Canberra’s best contests that have gathered a massive following like ‘Captain Cash’ and the new ‘$50,000 Four Letter Word’,” he said.
SCA has been approached for comment about Hit’s decline.