iHeartPodcast Network partners with erotic podcast creators
ARN’s iHeartPodcast Network Australia has partnered with the creators of Aussie The Good Bits.
The sex-positive podcast brings together erotic stories from New York Times bestselling authors Alessandra Torre and Sierra Simone and USA Today bestselling author Stefanie London, as well as Clare Connelly, Madeline Ash and JL Peridot.
The Good Bits tells a different story each episode to inspire desire with fun, flirtation and indulgence.
ARN says adding the new title demonstrates iHeartPodcast Network’s commitment to content diversity and commercial opportunities for clients across the entire lifestyle genre.
In addition, The Good Bits launches with Australia’s premium online adult store wildsecrets.com.au as commercial partner.
“Partnering with The Good Bits is testament to our ongoing commitment to supporting great Australian podcast content,” ARN’s Head of Commercial Audio & Podcasts Corey Layton said.
“As a result of lockdown measures and isolation, we’ve seen listening in the lifestyle genre increase, and The Good Bits delivers content that’s perfect escapism during these times.”
The podcast was co-founded by Carol Battle and Siobhan Fitzgerald after the Melbourne mums (one a tech executive and the other an advertising creative) who saw a need for more high-quality female-focused podcast content.
“We know nearly 40 per cent of women experience a lack of desire at some point during their lives, and The Good Bits wants to help them feel good — without feeling gross,” Battle said.
“Erotic audio assists in turning off distracting thoughts, a ‘mental framing’ approach 90 per cent of women use to focus on pleasure according to OMGYes and The Kinsey Institute.
“We’re thrilled to be partnering with iHeartPodcast Network Australia in this growing market, to extend the reach of our sexy stories, and to be able to provide some much-needed escapism and satisfaction right now.”
“Sex is such an important part of the human experience and there’s no reason it should be sleazy. Our aim has been to present great sex in great style on a platform that can inspire authors, readers, and advertisers alike,” Fitzgerald, also chief creative officer, said.
The Good Bits is produced/directed by Olivia O’Flynn, with title music by Patrick Grigg and sound by BangBang Studios.
“The intimate nature of podcast listening presents us with an ideal opportunity to connect with customers at a time when they are most receptive to our messaging,” Adam Henwood, marketing manager at Wild Secrets said.
“In addition, iHeartPodcast’s digital podcast platform closes the gap between our advertising and the consumer’s ability to act, it’s as simple as clicking through to fulfil their desire.”
Check out The Good Bits podcast.