ARN announces Sydney Royal Easter Show promotions on KIIS and WSFM
Australian Radio Network (ARN) has welcomed the return of the Sydney Royal Easter Show with a number of festival rides and attractions, as well as ticket giveaways.
For this year’s show, the Ferris wheel will be rebranded as the KIIS Eye Ferris Wheel, while Kyle & Jackie O give the haunted house a new and improved look and Jonesy & Amanda’s laughing clowns return to the carnival area.
The two radio shows will also have branded show bags at this year’s event, containing tote and duffle bags, speakers, snacks, hats and more.
“Our activations have something for everyone at the show, from our KIIS Eye Ferris Wheel and Kyle & Jackie O’s Haunted House through to Jonesy & Amanda’s laughing clowns. And once again we will be giving listeners more chances to win tickets than ever as part of our partnership with The Sydney Royal Easter Show,” ARN chief content officer Duncan Campbell said in a statement.
In addition to the brand activations, Kyle & Jackie O announced its ‘You Get A Sydney Royal Easter Show Golden Ticket’ giveaway, which offered show entry to every caller who got on air during Monday’s program, as well as four of their friends. Next month, Jonesy & Amanda’s ‘Everyone’s A Winner’ giveaway will give callers the chance to win a family pass to the show.
“ARN is a long-term partner and valued friend of the Sydney Royal Easter Show, reflecting the same fun and colour across their platforms that people experience as soon as they step through the Show gates,” Sydney Royal Easter Show Head of Commercial Paul Bowd said.
“We look forward to once again working side by side to bring joy, entertainment and the Show back to the community through a variety of exciting and exclusive activations in 2021.”