ARN rolls out TVCs for Christian O’Connell and 97.3 Breakfast

Former Assistant Editor

ARN has continued to roll out new TVCs for major Breakfast shows around the country.

Following last week’s launch of TVCs for KIIS 101.1’s Jase & PJ attacking competitors Fox FM and Nova 100, there are now new TVCs for Gold FM’s Christian O’Connell and 97.3FM’s Bianca, Mike & Bob.

ARN has crafted three ads for The Christian O’Connell Breakfast show, a year after it launched on Gold104.3.

The cheeky new ads feature the slogan ‘be a part of something special’ and see couples surprised when their other half admits to things including “I couldn’t wake up with anyone else now”.

Another surprises his partner by admitting; “I never thought i’d be with a British guy”.

ARN has also launched the first TVC for 97.3FM Breakfast’s Bianca, Mike & Bob, which according to the network intends to “capture the unique energy and fun of the Breakfast show”.

“Both the GOLD104.3 and 97.3 campaigns capture the essence of each Breakfast show and reflect the unique proposition each bring to their respective markets,” said ARN chief marketing exec Anthony Xydis.

“The GOLD 104.3 TVCs showcases the connection and sense of community Christian has built with his loyal audience, and is a key component of our broader marketing strategy for the brand.

“In Brisbane, the campaign showcases the sense of fun, celebrity guests and dynamic energy of both 97.3 and the Bianca, Mike & Bob Breakfast Show.”

The new TVCs complement a new burst of outdoor and ongoing digital and social advertising.

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18 Mar 2019 - 9:58 am

“fun, celebrity guests and dynamic energy” of 97.3 breakfast? Has Duncan been air checking hit105 instead of his own brand?

Telethon Lover
18 Mar 2019 - 11:26 am

Eeek, the 97.3 promo looks like Telethon 1995. When you look at Gold and KIIS promos for the same network, the 97.3 thing is not even in the race.

Reality Check
18 Mar 2019 - 1:16 pm

Where’s the footage of Bianca, Mike and Bob recording their show a day in advance with Duncan approving each break?

18 Mar 2019 - 1:31 pm

Amy Shark looks as impressed with 973 as their listener(s)

nick bartlett
18 Mar 2019 - 3:25 pm

I suppose the question most Brisbaners would ask is – Why is “97.3” inside a big set of lips?

18 Mar 2019 - 4:58 pm

The advert for 97.3 is quite bland (just like the stn itself) compared to the Gold ads.

18 Mar 2019 - 7:02 pm

The Gold style have been done to death. Nothing fresh or exciting there.

And if that TVC embodies the energy and fun of their breakfast show, I wouldn’t even turn the dial. It’s the most generic and unexciting radio promo I’ve seen in a while.

19 Mar 2019 - 6:21 am

Wow! That 973 jingle is the worst radio jingle ever made. If you’re going to showcase your “celebrity” star power and the best you can do is Matt Preston and Ricki Lee, then it’s probably best not to bother with the celeb angle. Nothing against Matt or Ricki, love them both but when Nova has Chris Martin, Katy Perry and Sam Smith you can’t win celeb tvc battle. Looks like this was a last minute job hacked together from Facebook posts.

19 Mar 2019 - 1:25 pm

If the Christian O’Connell show is so good and funny, why not show them?

These ads feel very 2008.

Reality Check
20 Mar 2019 - 8:29 am

Why doesn’t the 97.3 ad include footage of Robin? Surely 97.3 didn’t let go of the prize gem in the breakfast show? That could only result in them plummeting to 6th in the ratings while her new radio station sits up the top!


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