ARN rolls out TVCs for Christian O’Connell and 97.3 Breakfast
ARN has continued to roll out new TVCs for major Breakfast shows around the country.
Following last week’s launch of TVCs for KIIS 101.1’s Jase & PJ attacking competitors Fox FM and Nova 100, there are now new TVCs for Gold FM’s Christian O’Connell and 97.3FM’s Bianca, Mike & Bob.
ARN has crafted three ads for The Christian O’Connell Breakfast show, a year after it launched on Gold104.3.
The cheeky new ads feature the slogan ‘be a part of something special’ and see couples surprised when their other half admits to things including “I couldn’t wake up with anyone else now”.
Another surprises his partner by admitting; “I never thought i’d be with a British guy”.
ARN has also launched the first TVC for 97.3FM Breakfast’s Bianca, Mike & Bob, which according to the network intends to “capture the unique energy and fun of the Breakfast show”.
“Both the GOLD104.3 and 97.3 campaigns capture the essence of each Breakfast show and reflect the unique proposition each bring to their respective markets,” said ARN chief marketing exec Anthony Xydis.
“The GOLD 104.3 TVCs showcases the connection and sense of community Christian has built with his loyal audience, and is a key component of our broader marketing strategy for the brand.
“In Brisbane, the campaign showcases the sense of fun, celebrity guests and dynamic energy of both 97.3 and the Bianca, Mike & Bob Breakfast Show.”
The new TVCs complement a new burst of outdoor and ongoing digital and social advertising.