ARN launches new initiative to create big ideas for brands

ARN has announced the launch of Integrate by ARN, a new initiative designed to create massive ideas for brands using its leading Total Audio assets.

Integrate by ARN is ARN’s creative solutions team responsible for creating integrated ideas for brands and developing long-term strategic partnerships to make brands famous.

Integrate by ARN will be responsible for creating integrated responses to client briefs, working alongside ARN’s content teams to amplify audience and content-led initiatives by finding new and innovative ways to tell stories for brands in and around our premium content and station tactics.

Integrate by ARN will also work closely with the iHeart global team to unlock integrated digital opportunities across the iHeart platform.

Integrate by ARN will be structured under four centres of excellence: Strategy and Creative Solutions, Content Partnerships, Client Experience and Creative Studio.

The Strategy and Creative Solutions team will be responsible for creating ideas based on deep consumer insights.

Content Partnerships will be aligned with ARN’s major content brands, including KIIS, Kyle & Jackie O, Will & Woody, Gold, The Christian O’Connell Show, Jonesy and Amanda and iHeart.

The Client Experience team will serve as a single point of contact to implement ideas and the Creative Studio will be responsible for developing all audio, video, and digital creative assets.

Michael Stephenson, Chief Operating Officer of ARN, said “Creativity is at the heart of advertising, and massive integrated ideas delivered across multiple platforms at scale make brands famous. Integrate by ARN will sit right at the heart of the ARN commercial structure and will be the glue that brings our unique assets together. This is going to be massive.”

ARN says that after an extensive search, a leader for Integrate by ARN with global experience will be announced soon.