ARN expands national breast check campaign to regional stations

October is Breast Cancer Awareness Month, and ARN has announced the expansion of its KIIS Breast Check Day campaign to include over 20 regional stations across Australia.

Originally launched by the KIIS Network in August, the campaign reminds listeners on the first of every month to conduct self-checks with the tagline ‘Have you felt yours lately?’

Duncan Campbell, ARN’s Chief Content Officer, says “We’re proud to bring Breast Check Day to our regional listeners this Breast Cancer Awareness Month. The success of this campaign across our metro stations has been overwhelming, with an incredible response from listeners who have embraced the reminder to make self-checks part of their routine.”

In line with the KIIS Network campaign, listeners tuning in to ARN’s regional stations will hear on-air reminders to check their breasts, along with survivor stories and expert insights to promote breast health awareness throughout October.

Regional stations will also engage with audiences on social media, sharing educational content, interactive infographics, and powerful visuals to encourage action and spread awareness.