Any given survey – SENQ one inch at a time


It’s now more than a year since Brisbane’s 4KQ began its new life as SENQ – and the Classic Hits format made way for wall-to-wall sport.

As the beloved 4KQ Breakfast trio of Laurel Edwards, Gary Clare and Mark Hine signed off for the final time in June 2022, loyal listeners vented their spleens:

“I like sport, but do I need to hear it all day? NO!”

Having acquired the licence, Sports Entertainment Network set about rebranding 693AM as Queensland’s new home of sport.

Around that time, respected Queensland sports journalist Robert Craddock – a contributor for Gerard Whateley’s morning show on SEN in Melbourne – told Radio Today “I think the SENQ sports station can work in Brisbane because the city has such rich and diverse sporting interests.”

Craddock may have been on the money.

Now, 14 months on, the network says SENQ 693AM continues to build momentum, with a notable uptick in its share among All People 10+, going from 0.8% to 1.1%.

From an overall perspective, that might not seem significant, but SEN is playing a different ball game.

Consider the philosophy of SEN CEO Craig Hutchison – that it’s not just about being a radio station, but a ‘content experience.’

The network says recent survey results have demonstrated growth across all dayparts, highlighted by Breakfast with Pat & Heals and Mornings with Ben Davis, with each achieving an increase of 0.4%.

SEN says the afternoon and evening dayparts also returned positive results, with The Run Home with Joel & Fletch reaching a 1.2% share, while Sportsday with Scott Sattler & Mat Rogers achieved a 1.9% share.

The network also notes that SENQ’s collective audience is on an upward trajectory, now sitting at 46,203, marking an 11% increase survey-on-survey.

It says the growth is a testament to SENQ’s ability to harness the enthusiasm generated by the success of local NRL side the Broncos and Brisbane’s AFL team, the Lions.

And the footy conversation’s now moved up a gear, with he arrival of Brisbane’s second NRL side, the Dolphins.

SEN Group Commercial Director Brad Johnson says “Our steadfast commitment lies in creating exceptional local content that resonates with the fervent sports fans of Queensland and delivering national and international content Queenslanders love.”

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1 Sep 2023 - 8:51 am

Did they make everyone wear a navy blue collared shirt for their photos?

1 Sep 2023 - 8:59 am

Hmmm. I suggest you look up the terms “statistically significant “ and “margin for error”.

1 Sep 2023 - 2:17 pm

Still absolutely shits me we lost the iconic 4KQ for this rubbish. Oh, and celebrating a 1% audience? Please!!!! 4KQ rated 10 times that.

5 Sep 2023 - 5:21 pm

It makes you wonder how long they can continue to afford to run with it.
It’s absolute rubbish!
The first day they went to air I heard one of there guests use the F word. the personalities just sound so unprofessional and immature

5 Sep 2023 - 6:50 pm

This morale-boosting article is surely helping the team at the station justify their 1.1%.

6 Sep 2023 - 4:11 pm

That’s the first time I’ve heard anyone call Pat Welsh or Cameron Smith ‘unprofessional’!!


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