Andy Sinn joins Emotive as CD

Andy Sinn has joined the ranks of Emotive as their new Commercial Director.

Emotive is the new independent content marketing business which is backed by ARN and APN and headed up by Simon Joyce.

Andy steps into the role after being with Nova Entertainment for five plus years in Music & Commercial Partnerships. Andy’s new gig will see him charged with driving commercial strategy and building revenue across Emotive’s product range including social video creation and the new buz word of “amplification”.

Emotive launched in Feb this year with their foundation client being ARN’s iHeartRadio. They are also responsible for the Optus viral video of Ricky Gervais pushing Netflix, which at last count has clocked up 1 million plus views on YouTube.

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