Amanda Keller transforms into Dorothy and ‘kills’ Dave Hughes in Channel 10 promo

Former Editor & Content Director

WSFM’s Amanda Keller played a key role in pitching Network 10 to advertisers and agencies today, transforming into Dorothy and singing about what the TV platform has to offer in 2021.

In the process, Keller ‘killed’ the Hit Network’s Dave Hughes, much like Dorothy did to the Wicked Witch of the East in The Wizard of Oz film.

Dave Hughes is taken out by Amanda ‘Dorothy’ Keller in Channel 10’s pitch to advertisers 

In the skit, which featured 10 newsreader Sandra Sully as Glinda the Good Witch role and Osher Gunsberg as the mystical wizard, Keller proclaimed “without me, The Living Room is screwed”, in reference to her co-hosting gig on 10’s lifestyle program.

The Living Room hosts also noted 2020 has been a write-off, with bushfires, a global pandemic, Donald Trump, lockdowns, border closures, international travel bans, unemployment, a worldwide recession, and the film Cats. 

As such, 10’s pitch was that “You’re at home in Oz” to reflect Australia’s lockdowns, and the fact so many programs, including The Amazing Race Australia and I’m A Celebrity Get Me Out Of Here will be forced to remain on home turf in 2021.

Julia Morris at the Wicked Witch of the West in 10’s skit 

“If 2020 has taught us anything, it’s that there really is no place like home,” Ten’s chief content officer and EVP of ViacomCBS Australia and New Zealand Beverley McGarvey said to round out the skit.

In 10’s reveal of its programming slate for next year, a number of radio personalities retained their television gigs.

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