Always Adelaide: Refreshed brand identity for FIVEAA

NOVA Entertainment has today announced the launch of a refreshed brand identity for Adelaide commercial talkback station FIVEAA.

It reflects FIVEAA’s new lineup and vision, whilst paying homage to the station’s previous logo and rich heritage.

Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding by evolving the positioning on from the previous Talking Adelaide strapline.

The new logo maintains the well-established brand colours of red, black and white but now features a more dynamic word mark and a speech box that helps provide a modern interpretation of FIVEAA’s proud history and position in the market.

Adam Johnson, Chief Growth Office for NOVA Entertainment, says “As FIVEAA looks to the future and is committed to serving the evolving needs of its audience, the brand refresh is a brilliant nod to the station’s enduring legacy, while bringing the brand’s identity into 2024 and beyond.”

“‘We researched the new direction heavily and the data suggest that current listeners love the new approach and that the new branding will also entice new listeners to the station.”

Craig Munn, Station Manager for FIVEAA, says “We’re extremely excited to reveal a fresh new look for FIVEAA that we believe aligns perfectly with our new, more contemporary station line-up.”

The brand refresh will be applied to the digital identity of the brand including the FIVEAA Player app and FIVEAA website as well as on-air via station imaging. The new look & feel will also feature on a multiple heavyweight outdoor advertising campaigns and partnership signage around Adelaide.