Acast signs global partnership with The Athletic

Independent podcast company Acast has announced a new global partnership with sports company The Athletic.

From June 1^st, Acast will monetise The Athletic’s shows across audio and video.

The Athletic’s portfolio of podcasts covers every major sport and league, from basketball and baseball to Premier League and F1.

The Athletic FC Podcast, No Dunks, The Race F1 Podcast, The Totally Football Show with James Richardson and The Athletic NBA Daily are have been popular with Australian listeners.

Acast will have exclusive sales rights to audio ads, podcast sponsorships, podcast video and branded content across The Athletic’s podcast network in Australia.

The Athletic adds to Acast’s existing roster of leading sports podcasts, which includes Hello Sport, Rugby League Guru, P1 with Matt and Tommy, BackChat and Football Ramble.

Guy Scott-Wilson, Content Director for Acast ANZ, said  “Welcoming The Athletic to the Acast Creator Network marks a significant step in bringing world-class sports journalism to podcast listeners in Australia. This partnership underscores our commitment to premium content and gives Australian advertisers access to a passionate and engaged sports audience.”

Julian Ahye, Head of Brand Partnerships at The Athletic, said “The Acast team’s expertise in podcast advertising, combined with its global reach, will allow us to deliver even greater value to our advertising partners and further enhance the listener experience.”