Acast launches host-read sponsorships on its self-serve advertising platform

Independent podcast company Acast has announced the launch of host-read sponsorships on its self-serve podcast advertising platform.

Now, any advertiser globally can book sponsorship campaigns read by podcast hosts themselves across the entire Acast Marketplace using the self-serve platform.

It also enables advertisers to use the self-serve platform to buy sponsorships from right across Acast’s Marketplace including podcast titles such as Equity Mates Investing, Australian True Crime,  WTF with Marc Maron, Sh**ged, Married, Annoyed, The Higher Ground Network, and more.

Traditionally, podcast sponsorships have been bought manually through an ad sales representative or through the podcaster directly. Acast’s self-serve advertising platform introduces automation into the discovery and buying processes to help media buyers make more efficient and accurate investments in podcasting.

By leveraging AI, the platform also enables advertisers to discover podcasts they may never have considered before.

Acast Product Manager Niklas Lagerberg says “Host-read sponsorships are what makes podcast advertising so special and they’re the ultimate personal endorsement for advertisers because podcast listeners have such a deep, intimate connection with the creators they love and truly value their recommendations.”

Acast Managing Director for Australia & New Zealand, Henrik Isaksson says “Not only does this launch provide new pathways for advertisers to hit target audiences, it’s also yet another step in our mission to put money back in the hands of creators.”