Acast introduces interchangeable ad slots

Podcasting service Acast has introduced interchangeable ad slots, which can detect if a sponsor read slot hasn’t been sold on a show and delivers one in the space if so. This ad delivery automation increases Acast marketplace capacity by over 10%. 

Previously, the ad slots were either a sponsor ad read by the host or a pre-made ad from the brand.

The introduction of interchangeable ad slots increases the inventory available to advertisers and sells more ad slots.

“Interchangeable Ad Slots allow us to pursue our mission of building the most valuable podcasting marketplace in a scalable, automated way,” said Ross Adams, CEO of Acast.

“We’re continually exploring product enhancements to increase the value proposition of our marketplace to advertisers and, in turn, earnings potential for our podcasters.”

Headquartered in Stockholm, Sweden, Acast has been working towards creating an invaluable podcast marketplace by building technology to connect podcast creators, advertisers and listeners. 

The Acast marketplace now spans 92,000 podcasts, 2,300 advertisers and 430 million monthly listens, monetizing user listens across all podcasting apps or other listening platforms used.