Acast+ Access gives subscriber publications integrated podcast benefits

New research from Acast has shown that there is a significant, lucrative opportunity for publishers and other companies to integrate podcasts into their current subscriptions.

According to a recent Acast survey, more than a quarter of consumers (27%) would be more likely to sign up for a subscription if they also received podcast benefits as part of that subscription.

With the launch of Acast+ Access, companies with existing membership offerings — including news publishers, media organisations, streaming services, and more — can now integrate podcast benefits into the paywall they already use for their subscribers.

Acast Managing Director for AUNZ Henrik Isakson says “Australian consumers are today faced with more choice than ever when it comes to the subscriptions they pay for. We know that a direct result of this is that subscription-based businesses like news and media, as well as streaming services, need to offer a truly valuable and easy-to-use experience for their customers.”

“This is precisely why we’ve developed Acast+ Access, to give any company with a paid subscription offering the chance to meaningfully increase that offering by integrating podcast benefits into the experience.”

“This will allow subscribers to access additional benefits like ad-free listening, exclusive content and more through their podcast platform of choice, simply through being a subscriber of their favourite media brands.”