A slice of Peking Duk
Peking Duk will be served in a unique space for Nova Entertainments Red Room, as they celebrate ARIA week.
Nova Entertainment’s National Commercial Strategy Director Kate Day said: “Nova’s Red Room has been designed to have great flexibility from both an artist and a client perspective. We are always looking at new ways to innovate and push the boundaries in order to provide our listeners and clients with a unique experience every time.”
Peking Duk fans can only win access to Nova’s Red Room: ARIA Edition, Powered by Crust through the Nova Network and via Crust Pizza’s exclusive competition running until 13 November.
The campaign was conceptualised by 3rdspace and is being supported with strategic content across outdoor media, radio and marketing collateral. 3rdspace Founder and Ideas Director, Rob Logan says, “We’re proud of a how a content oriented strategy is going to resonate across all forms of media in innovative ways. We wanted to ensure that every element was #outofthebox.”
From an original concept by content agency 3rdspace, the campaign will be promoted through interactive audio posters using Australian first technology, and will feature exclusive sounds released by Peking Duk, on ‘playable’ street posters, JCDecaux Citylights and StreetTalk posters.
The posters are embedded with capacitive touch technology that allows passers-by to literally remix music created by Peking Duk on a pizza shaped DJ deck