A look back at 2012 on Radio Today (pt 6)

As 2012 comes to a close we're going to look back at some of the stuff that happened during the year….
 

IS THE BIG VOICEOVER BACK ?

For several years now Daryl Missen has been saying the BIG VoiceOver is the ‘new black’.

Hear what he's talking about here.

SELLING RADIO BEYOND RATINGS…..POSSIBLE?

David Borean is a Managing Partner – Waterfront Entertainment and Marketing

How many decisions to invest in a radio campaigns are predicated by survey ratings? It can be quite an anxious period for many sales people who may have poured time, resources and innovation into a client proposal, only to be told by the buyer that a decision will be made following the ‘next radio survey’. So survey day comes around and sales people nervously wait for their station result….hopefully an increase in every demographic.

Read more here.

4BH's NEW NAME IS…..

A few months back Brisbane's 4BH announced they were renaming the station to 4BHyundai.

Hear the change over to the new name plus the result of our poll here.