A look back at 2012 on Radio Today (pt 11)

We're looking back at some of the stuff that happened on Radio Today during 2012.

Here's a few to check out…

IT'S NOT A 100% GAME

Successful brands know that they are not in the 100% game. They know that they do not need everyone to be passionate about them, in fact it's critical that they don't try and achieve that outcome.

However, successful brands know that it is vital that people feel 'something’ about them. That people disliking your brand is something to be welcomed, as long as you have a core of people who are passionate supporters or consumers of it.

Read more from Dan Bradley's article here.

BEYOND RADIO: LINC KELLY

Although Linc is now back in radio, working at SCA, earlier this year we featured some of the amazing work he was doing 'Beyond Radio'.

Read about it here.

10 QUESTIONS: BRAD McNALLY

In an historic survey 4 result in 2012, 96FM Perth edged out Mix 94.5 by 0.1% to end the Southern Cross Austereo's 100-survey winning streak.

Program Director Brad McNally was the man who steered 96FM to the result, and we put him through 10 Questions.

Read it here.