Nine Radio completes 4BC & 4BH frequency swap in Brisbane with help from two local legends
Nine Radio’s 4BC has completed its planned frequency swap with sister station 4BH today.
Brisbane’s 4BC has moved up the dial to 882AM, with 4BH replacing it on 1116AM.
Nine said the move was designed to “give the audience a clearer and better listening experience”.
This morning 4BC Breakfast presenter Neil Breen was joined in studio by rugby league legend Wally Lewis and Olympic swimmer Hayley Lewis, who together flipped the switch at 8.08am.
4BC content manager Max Dudley said 4BC is committed to local programming: “Now we now want to give our audience the best listening experience for all of our programs.
“882 AM receives less interference when commuting and reaches areas in South-East Queensland that have had difficulty with the frequency higher up the AM dial.
“Plus, 4BC Eight-Eighty-Two just sounds better, so it’s a win for us across the board.”
4BC has run a major awareness campaign in recent weeks, with on-air promos featuring Breen and a print campaign. The station will also give away $882 a day to Breen’s listeners from Monday.
In the latest radio ratings released on Thursday, 4BC climbed 0.4 percentage points to a 7.6% share and 4BH increased 0.7 percentage points to a 3.2% share.