Nine Radio completes 4BC & 4BH frequency swap in Brisbane with help from two local legends

Nine Radio’s 4BC has completed its planned frequency swap with sister station 4BH today.

Brisbane’s 4BC has moved up the dial to 882AM, with 4BH replacing it on 1116AM.

Nine said the move was designed to “give the audience a clearer and better listening experience”.

This morning 4BC Breakfast presenter Neil Breen was joined in studio by rugby league legend Wally Lewis and Olympic swimmer Hayley Lewis, who together flipped the switch at 8.08am.

4BC content manager Max Dudley said 4BC is committed to local programming: “Now we now want to give our audience the best listening experience for all of our programs.

“882 AM receives less interference when commuting and reaches areas in South-East Queensland that have had difficulty with the frequency higher up the AM dial.

“Plus, 4BC Eight-Eighty-Two just sounds better, so it’s a win for us across the board.”

4BC has run a major awareness campaign in recent weeks, with on-air promos featuring Breen and a print campaign. The station will also give away $882 a day to Breen’s listeners from Monday.

The frequency swap follows the news that 4BC was expanding its on-air lineup. Among the changes is Sofie Formica into Afternoons with Rob McKnight named executive producer.

In the latest radio ratings released on Thursday, 4BC climbed 0.4 percentage points to a 7.6% share and 4BH increased 0.7 percentage points to a 3.2% share.

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Matt Bone
9 Oct 2021 - 5:39 pm

Who ever is meant to,
put 4bh back together like it was 10 years ago
Local announces and quality old sschool easy listening music.
Stop stuffing around with it. 4bh deserves to be nothing like anything else but everything like it self., it’s not smooth.
Treat it nice, it’s listeners have been fuffed around so much I’m surprised it still exists.

Matt Bone
9 Oct 2021 - 5:44 pm

Why does nine hate 4bh?
Nothing they have announced or done has anything else benifits 4bh?
Treated nice it was rating close to 4kq . Sad

Someone whocares
11 Oct 2021 - 8:34 am

What about the broadcast engineers. They should get the credit .

James
11 Oct 2021 - 11:15 am

I agree Matt. It’s a no brainer for 4BH to go back to its proper easy listening roots. It was rating really well in the early 2000s as a true easy listening station. Soft AC is the gap in Brisbane!!! There’s no Smooth on FM. Surely they could launch it separate from 2UE and Magic, even if it’s mostly automated with a local breakfast.

Phil
11 Oct 2021 - 1:37 pm

The move was designed to “give the audience a clearer and better listening experience”.

Only the talkback audience, not the music audience who get a less clear and worse listening experience.

This is the same as what they did in Melbourne when they swapped 3AW with Magic.

You then needed a special antenna to pick up Magic.

Jobs

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