2GB newsreader Amie Meehan moves into PR

After 20 years on the airwaves, 2GB Breakfast newsreader Amie Meehan has moved into PR.

Meehan has joined The Media PR as a Campaign Director.

She’ll also be presenting tailored media training workshops – a new service offered at the agency – alongside fellow Campaign Director Laura Tunstall, who spent many years working at A Current Affair and Nine News as a Sydney reporter.

Meehan – who has covered everything from the Queen’s death to state and federal elections – recently won her third ACRA for Best AM News Presenter.

“I’m excited about this move and joining such an experienced team,” says Meehan. “I’ll still be using my journalistic skills to tell stories, but in this case helping companies stand out in a media environment that’s often saturated with content and noise.”

“The alarm won’t be set to 3.30am anymore but I’ll still be up early. The agency is run like a newsroom with the whole team on deck by 7.30am, ensuring client stories are pitched in time for early editorial meetings,” she says.

In The Media PR co-directors Oryana Angel and Janyne Moore say Amie is a perfect fit for the team – both in terms of experience and culture.

“We are different to traditional agencies in that we are a full team of former journalists. We still have the newsroom mindset and we approach our work with that same energy. This really shows in the results we are achieving for our clients,” says Angel.

“PR professionals who really understand the media landscape are more important than ever, particularly as journalists are increasingly time-poor with constant competing deadlines,” she adds.

Other team members include Sarah Forster, former breakfast newsreader with Jonesy and Amanda on WSFM and former 2GB Breakfast Editor Emily Fagan.