Paul Jackson on Survey 8 and “Dual Programming”
Each survey we talk to the network bosses – what worked – what didn’t and what lies ahead. For Nova Entertainment still solid results for smooth in Sydney and an increase in Melbourne as well. Nova results may be overshadowed by the networks move to bring in Sydney talent locally into Melbourne across the workday in the New Year, Paul Jackson is firm “This is not networking”.
Paul calls it “Daul programming”. While it is nothing new for Nova Entertainment as smooth has been doing it since they launched, it is a new approach for weekday listening for Nova but Paul is quick to assure “There is no aim or ambition to do this anywhere else.”