It’s all a Blur

Staff Writer

After 921 days  –  around 5,277 bits of content –  it’s all a blur.

Today marks the end of a heap of fun for me as Editor of Radio Today.

How do you sum up what radio means to me?


It’s the same passion you have for what you do day in, day out.

That passion for Radio – some say  Radio is either in your blood or it’s not.

For me it started at age 14, the commercial radio merry-go-round started at 4SS in 1988.  Just a few years later and I am now fortunate enough to work with some great radio brands and networks across Australia, Asia and across the world with my company Create Consult Research.

And that’s where my passion will continue, with Research and music scheduling as Create Consult Research also helps heaps of stations across Australia with the worlds #1 programming software, MusicMaster.

Such a bloody cliché I know, but when the baton was passed to me as Editor of Radio today from Mark Hales  –  it was to  continue a simple idea  – that Radio Today is not a monologue, but a dialogue.

It’s about celebrating your successes – sometimes failures –  hey shit happens!

In the last 2 years 6 months 6 days (yes I’m counting), I have had the chance to work, talk, laugh and more with heaps of On-Air talent and teams. From the CEO’s and Group Content Directors to the PR people and everyone in between.

It’s been a privilege to learn from, and about, every one of you.

We introduced new stuff along the way and I know that Jake Challenor, as new Managing Editor, will bring a new approach and ideas to the table as well.

For me with Radio Today, there have been some really late nights and weekends with what I will call the “WTF” phone calls and some “entertaining” emails –  but it all comes back to that single word….


To you, I thank you for your support – your words – your tips – and for highlighting my superb use of grammar at times.

And to you “Anonymous”, whoever you are – you are a bloody legend! (yes, I am taking the piss).

That’s it for me – today, Friday January 20th 2016 ends 2 years 6 months 6 days – thanks for your Passion – thanks for your help in making Radio Today what it is.

A change is here – now that’s exciting!

About: Blair Sullivan

For over 29 years Blair Sullivan has worked with and for some of the biggest Radio and Television brands and groups across Australia, New Zealand, Asia and Europe in programming, strategy, management, branding, marketing, content and talent development and research.

In addition for over 17 year Blair has guest lectured at Australia’s leading Universities on Research Methodology, Marketing, Branding and Positioning.

He is the Director of | Create | Consult | Research |. 

He also wrote a heap of stuff for Radio Today.  You can reach Blair on  0408 736573 or [email protected]


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