What's New
BY Sarah Patterson September 20, 2024
What's New April 22, 2013
CRA’s digital radio Mother’s Day campaign
Over the next few weeks you'll hear 4 new ads being played on radio to promote digital radio as a good gift for Mum's on Mother's Day (May 12). You will also see the offer being featured on station websites.
The ads were produced by Eardrum and feature a bonus offer of an Endota Spa massage voucher worth $60 if they purchase a selected digital radio from JB Hi-Fi.
CRA CEO Joan Warner said:
“Digital radio sales in the Mother’s Day quarter have nearly doubled since the first Mother’s Day campaign was launched in 2010 and we hope with this excellent JB Hi-Fi offer the upward trend will continue.”
To hear the ads click here.
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What's New
BY Sarah Patterson September 20, 2024