CRA’s digital radio Mother’s Day campaign

Over the next few weeks you'll hear 4 new ads being played on radio to promote digital radio as a good gift for Mum's on Mother's Day (May 12). You will also see the offer being featured on station websites.

The ads were produced by Eardrum and feature a bonus offer of an Endota Spa massage voucher worth $60 if they purchase a selected digital radio from JB Hi-Fi.

CRA CEO Joan Warner said:

“Digital radio sales in the Mother’s Day quarter have nearly doubled since the first Mother’s Day campaign was launched in 2010 and we hope with this excellent JB Hi-Fi offer the upward trend will continue.”

To hear the ads click here.