Woolworths Radio – Powered by Pandora
If you have ever stopped and wondered what music was playing in-store at Woolies or Safeway today, then you’ll never have to wonder again. Pandora has partnered with Woolworths to bring you Woolworths Radio, “the ultimate in-store music experience”.
“Curated. refreshed and updated” on a regular basis so shoppers will have an updated listening experience each time they drop in to do some shopping, they will be able to download the Pandora app to access the dedicated Woolworths Radio station 24/7.
“Woolworths is very focused on delivering a great in-store experience for our customers, and we are delighted to have partnered with Pandora and Mood Media to provide our customers with songs and music they enjoy and can relate to,” said Woolworths General Manager for Marketing Operations, Rod Evenden. “Music plays an important role in setting our mood, whether it’s in a Woolies store, travelling in the car, or cooking dinner at home. Now customers can tune into great music via Woolworths Radio on the free Pandora app.”
Pandora ANZ Director of Business Development Rick Gleave said: “This partnership extends Pandora’s ability to bring a unique selection of music experiences to every listener in Australia, whether through their own earbuds on the go, in their car, or when they are shopping for the family at Woolworths. As we continue to scale, this illustrates the joy Pandora can bring to every listener in the country no matter where they are. Woolworths provides a unique and new environment for music from Pandora.”
Woolworths Radio – Powered by Pandora goes live today across their 970 stores and is not the retail giants first forary with Pandora, their BWS liquor outlets have been running a Pandora branded station for a while.
Overall the retail radio space follows in the similiar footsteps that saw Nova Enterainment craft a dedicated retail radio brand for Coles Radio. Its footprint transcends to include in-store and DAB+ channels in metro markets. Similiar to ARN who is also in the space with branded iHeartRadio channels as well.