Will & Woody’s billboard stunt turns heads. And backs

The KIIS Network’s Will & Woody are making passers-by look twice – and creating some unique content in the process – with a cheeky new billboard stunt for GloBird Energy.

Woody secured the billboard through his idea of ‘billboard bombing’—offering up the boys as models to be able to hijack an existing campaign.

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The result? Will & Woody appear back-first on billboards across major cities, flipping the usual billboard formula.

The campaign is now live across 100 high-traffic locations in Melbourne, Sydney, Brisbane and Adelaide.