Who Takes out the DAB+ Ratings?
DAB+ digital radio gained 168k of new listeners to reach 3.52 million in the five metro markets.
The latest digital radio report by GfK, released by Commercial Radio Australia, has seen some solid growth in in-car listening with another 91,900 new vehicles sold with DAB+ installed in the first quarter of 2016.
Honda has become the 28thcar brand to support digital radio in Australia, including DAB+ for the first time in the new Honda Civic released in mid-June.
“Over 30% of new cars sold in the 12 months ending March were fitted with DAB+ digital radio, and the good news is we are now seeing digital radio available in more mass market cars and not just in the luxury end of the market,”said Joan Warner, chief executive officer of CRA.
The GfK report showed that 26.3% of Australians had listened to radio via a DAB+ digital radio in the first three radio survey periods of the year. Of these, 2.62 million had tuned into DAB+ simulcasts of AM and FM stations and 1.42 million had listened to digital-only stations.
The top five highest-rating commercial DAB+ only stations during the period were: Coles Radio, Triple M Classic Rock, Edge Digital, Buddha and The 80s iHeartRadio (formerly Pure Gold 80s).