Who Backed an AirCheck Winner?
The Cup has been run and won… but who got the biggest slice of radio airtime?
Sportsbet aired the most ads in the Gambling category with 1,293 instances across 24 stations between 26 October – 1 November 2016 – from data from AirCheck.
Ladbrokes took second place with 1,206 instances across 15 stations.
But it was Triple M to air the most gambling ads of any network with a total of 1,087 instances across its stations 2MMM, 3MMM, 4MMM & 5MMM.
The AirCheck Data and Not so small print:
The AirCheck Data is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth, Central Coast, Newcastle & Geelong. Click here for a detailed list of stations monitored.
‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding Credits and Sponsorships) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.