We Don’t Do Husbands wins Gold Siren

Created by SCA Perth’s Matt Dickson, “We Don’t Do Husbands”  has won the 2015 Gold Siren award for the best radio advertising of the year in the 11^th annual Siren Awards.

The three ads in the campaign also took out the Silver Siren in the Radio Campaign category in awards run by Commercial Radio Australia, which recognise the best radio advertising in Australia.

The We Don’t Do Husbands campaign for pest control company Allpest is made up of three  ads involving back and forth husband and wife banter, which you can hear here.

For Matt, it is his first Gold Siren after a number of finalist entries with  the quality of the ad also being recognised by the New York Festivals of World’s Best Advertising as a finalist. 

Siren Awards judge Marty Braine, from Brainestorm Digital Productions, said:“The ‘We Don’t Do Husbands’ campaign is a compellingly funny demonstration of relationship dynamics that millions of people can relate to. It’s deceptively simple and a lovely performance.”

As the Gold Siren winner, Mark and his client Allpest have won airfares and accommodation, plus automatic entry and tickets to the Cannes Advertising Lions Festival in June.

The Silver Siren (Craft) was won by “Ball of Fire” by Paul Le Couteur of Flagstaff Studios, for its innovative use of a nano-microphone on a tennis ball served at 234kmh, for client Tennis Australia for The Australian Open.

Creatives Alida Henson, Megan Riley, Guy Howlett, Neil Martin, Pat Lennox and Ben Green from Marketforce Perth won the Silver Siren (Radio Single) for “Women in Engineering” for Curtin University.

The Siren $5,000 Client Award was won by Matt Arbon and Alex Davidson from Workshop Australia (Sydney) for the ad “Spot the Difference” for MindHealthConnect. This award was judged by an industry panel of clients rather than by the Siren Creative Council.

Joan Warner, CEO of Commercial Radio Australia, said: “The creative bar at the Siren Awards is lifted every year.  Matt Dickson’s very funny winning entry is a testament to the outstanding creative talent that is flourishing within radio networks. The extremely high quality of entries demonstrates the wide appeal of good radio advertising.”

2015 Siren Award winners

Siren Awards 2015 Overall Category Winner (Gold Siren)

(also winner of the Silver Siren: Radio Campaign)

Matt Dickson

Southern Cross Austereo, Perth

“We Don’t Do Husbands,” Allpest

Siren Awards 2015 Single Category Winner (Silver Siren)

Radio Single

Alida Henson, Megan Riley, Guy Howlett, Neil Martin, Pat Lennox & Ben Green

Marketforce, Perth

“Women in Engineering,” Curtin University

Siren Awards 2015 Campaign Category Winner (Silver Siren)

Radio Campaign

Matt Dickson

Southern Cross Austereo, Perth

“We Don’t Do Husbands,” Allpest

Siren Awards 2015 Craft Category (Silver Siren)

Craft

Paul Le Couteur

Flagstaff Studios, Melbourne

“Ball of Fire,” Tennis Australia / The Australian Open

Siren Awards 2015 Client Award

Radio Single

Matt Arbon & Alex Davidson

Workshop Australia, Sydney

“Spot The Difference,” Mindhealthconnect