SCA launches new digital station Triple M 90s
Triple M’s suite of DAB+ digital radio stations has grown to include a new dedicated nineties station Triple M 90s, launching as the network celebrates its 40th birthday.
Triple M 90s goes live on Monday, July 20 and will be available on the Triple M app and DAB+ radio. It joins other Triple M DAB+ stations Triple M Soft Rock, Triple M Country, Triple M Classic Rock, and Triple M Hard N Heavy.
Triple M 90s replaces Triple M Greatest Hits and will be heard across all DAB+ markets including Sydney, Brisbane, Melbourne, Adelaide and will be included as an additional station option in Perth.
“The ‘90s was a turning point for the sound of rock, delivering so many awesome bands and songs, many unheard on Australia radio in years! Now you’ll hear them in one place, Triple M 90s on DAB+ radio,” said head of music – Hit and Triple M networks, Mickey Maher.
Triple M revealed the station is set to focus in on 90s tracks from the rock of Nirvana, Pearl Jam, Stone Temple Pilots and Soundgarden to the party anthems from The Prodigy, Chemical Brothers and Fatboy Slim.
The station looks set to provide direct competition on DAB+ radio for ARN’s metro city 90s offering, branded in line with each city (KIIS 90s, MIX 90s ect).