Bryce & Ebony rebrand triple j with new commercial radio sound
Bryce Mills and Ebony Boadu have been filling in on triple j Breakfast recently, and decided to have a crack at revamping the sound of the national broadcaster.
So the pair pitched new intros for some of the station’s weekday presenters; Lucy Smith, Dave Woodhead, Hobba & Hing and Avani Dias.
“We just feel the station needs a bit more oomph, a bit more razzle dazzle,” Boadu tells Woodhead, before playing a new promo for his Lunch show that includes a shoutout from ‘Taylor Swift’.
Unsure if he was convinced, Bryce & Ebony move on to Mornings host Lucy Smith.
“We’ve gone and made a couple of tweaks, see how you feel about playing these,” says Mills, cueing an intro that kicks off with an American accent saying “get up bitch!”
Smith even seemed to be a fan, admitting the intro had “big Lucy Smith energy”.
Then it was onto Drive duo Hobba & Hing, who commented that their new intro was “so high energy” and wondered what parts of their personalities were reflected in the sound.
It wraps up with a new, high powered intro to current affairs show Hack.
But will triple j management go for the new sound?