Trevor Crook joins SCA as national head of sport sales

Former Assistant Editor

Southern Cross Austereo has appointed Trevor Crook as their new national head of sports sales.

Crook was previously the head of investment at Mindshare Melbourne.

He has also held roles as commercial and marketing manager at City of Melbourne and national sales manager for Sports and Entertainment Ltd.

Crook will report to national head of radio sales Nikki Rooke, who said of his appointment; “Sport is a critical pillar in both our ratings and revenue strategy, and Trevor’s passion, combined with his strategic sales experience will ensure we maximise all opportunities and keep innovating our market approach and product.”

“I’m absolutely thrilled to be joining SCA and look forward to working with the team in delivering results for our many clients,” Crook added.

“Sport is a major passion of mine, so naturally, I feel very privileged to be entrusted with this position.”

Trevor Crook will be based in Melbourne and begin the role on May 14.

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