Radio Today to reveal Australia’s top content directors in 2020
Radio Today will recognise excellence in content and programming on radio this week.
The role of content director is arguably the most vital at any network or radio station, especially for those in highly competitive metro markets.
Content directors are responsible for the ‘sound’ of a radio station. The music, key shows, announcers, imaging, social, the execution of promotions and network shows.
These men and women ensure great content is delivered across breakfast, daytime, drive and nights at radio stations and networks across Australia.
Of course, their performance is largely measured on ratings performance, and the first two survey results of 2020 have helped form this year’s list.
Last time Radio Today ran the top content directors, there were only two females on the list. It’s pleasing this year to see that there are four in the Top 20.
SCA had the most entries on the last list, with NOVA Entertainment coming in second, but with half of those entries no longer in content director roles, it’s no surprise there are seven debuts this year.
Rather than focussing in on metro and individual station content heads, this year we’ve broadened our scope, including network and group content directors as well.
Last time we looked this far and wide across the Australian radio landscape, NOVA Entertainment’s Paul Jackson was the #1 network CD, while ARN’s Derek Bargwanna was at the top of the metro FM category. SCA’s Mickey Maher was #1 in the regional category.
We’ve done away with the categories this time, instead deciding to double-down to create a definitive Top 20 list, so it will be interesting to see where these previous list-toppers will land.
There has been plenty of role changes in recent months, and with radio operating through one of its toughest challenges amid the coronavirus pandemic, we’re predicting those most likely to successfully steer their network and stations through to the other side.
The list reflects the overall influence of stations, talent management and direction, music influence, experience, market size, competitive landscape and the scale of the position.
There are seven brand new entries in this years Top 20, while it should come as no surprise that the majority of entries come from the two biggest markets: Sydney and Melbourne.
Stay tuned later this week for the list to be released in full.