Toowoomba Ratings: Hit 100.7 surges as Triple M tumbles
Southern Cross Austereo (SCA) had a mixed result in the latest ratings out of Queensland’s Toowoomba region, with its Hit 100.7 station easily winning the race.
30.4% of surveyed listeners said they listen to Hit 100.7 the most, up 3.9 points from the last survey in September 2018.
SCA stablemate Tripe M 864 Darling Downs, however, slipped 5.9 points to just 5.4%.
ABC Southern Queensland, meanwhile, was down 0.9 points to 13.2%, while 4WK was down 1.5 points to 3.9% and 4AK was up 0.3 to 2.0%.
Triple j remained steady on 6.6%.
The trends across SCA’s stations were replicated in the Breakfast slot, with Hit’s syndicated Cliffo & Gabi program with Guy Clifton and Gabi Elgood, sitting on 31.7%, up 3.8 points from the last survey’s 27.9%.
Triple M Breakfast with Lee Faulkner, meanwhile, slipped 5.7 points from 11.0% to 5.3%.
In Drive, the difference was even more stark, with Hit climbing 5.9 points to 37.6%, and Triple M falling from 8.8% to 3.5%, a decline of 5.3 points.
In terms of cumulative audience, Hit gained 17,200 to sit on 87,100, while Triple M lost 9,900 giving it 24,400.