The station built for tradies: SEN launches Bunnings Tradio

Reporter

Sports Entertainment Network (SEN), in partnership with Bunnings, has announced the launch of Bunnings Tradio on DAB+ in Melbourne, Sydney and Brisbane.

With a worksite playlist built especially for tradies, the station is also available nationally via the SEN app.

Bunnings Tradio plays rock, pop, classic and modern hits – a soundtrack designed to keep spirits up –  with artists ranging from Pearl Jam to Post Malone; Teddy Swims to Tom Petty; The Killers to The Weeknd and INXS to Imagine Dragons.

Each weekday from 5am, tradies can kick off their morning with the Tradio Commute, featuring a wrap‑up of the most important sporting headlines from the last 24 hours.

From there, it’s an all‑day music soundtrack tailored for those on the tools, before The Bunnings BuildUp takes over ahead of each AFL and NRL match broadcast, delivering game previews and key storylines.

As part of the launch, Bunnings Tradio and SEN will broadcast live from the Bunnings Trade Expos throughout 2026, beginning today at the Brisbane Convention & Exhibition Centre (Thursday 30 April), followed by the Sydney Showgrounds on Thursday 7 May, and the Melbourne Showgrounds on Thursday 25 June.

Justine Mills, General Manager of Marketing at Bunnings, said the launch of Bunnings Tradio was all about giving tradies a station built specifically for them:

“We’re thrilled to partner with SEN to launch Bunnings Tradio, a station created specifically for the tradies and small business owners who rely on us every day. It’s a fun, energetic mix of music, sport and practical advice that reflects the spirit of the trade community. We’re excited to bring this to worksites across the country.”

SEN Chief Executive Craig Hutchison says Bunnings Tradio is the perfect extension of SEN’s connection with hardworking Australians right around the country.

“Bunnings Tradio is a natural extension of SEN’s connection with everyday Australians – especially those who start their morning early and work hard right through the day. Together with Bunnings, we’ve created a station built for the worksite: big songs, big energy and a constant stream of sport.  We’re delighted to bring it to life on DAB+ and on the SEN app.”

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KK
30 Apr 2026 - 10:26 am

A new competitor to Triple M, perhaps?

rob grant
30 Apr 2026 - 10:42 am

That is clever. Hutchinson clever Hope it works gang busters

Jason from Mooroolbark Victoria
30 Apr 2026 - 12:31 pm

Will they heve enough listeners?

SydneyCityTV
30 Apr 2026 - 12:47 pm

If I’m not mistaken, Bunnings TRadio has been running on DAB+ in some form since early February – almost three months now!

MaxPower
30 Apr 2026 - 1:20 pm

Concept is good but anchoring around 90s-00’s music will mean that the tradie who grew up with this music is now 40-50+ (hardly any of those guys are on the tools anymore). And if you have ever had a young tradie around, you will know a lot dont listen to rock or pop.

Zac
30 Apr 2026 - 11:53 pm

If you look most of the tradies have earbuds listening to their own music plus they can answer phone calls in store.
A total waste of time and energy.

Mick C
1 May 2026 - 9:21 am

@ SydneyCityTV Agree its not new and as you say its been on air since febuary .

So maybe this is a “plug” for the big green warehouse for more listners.

For me ill stick to community radio

Hkn
4 May 2026 - 10:05 am

Similar to MMM Tradie…

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