The KIIS-mas joy

Each year Kyle and Jackie O spread what they are calling the “KIIS-mas joy”… but instead of getting toys this year they are doing something different.

Instead of toys they are gunning for cash, launching a Go Fund Me campaign. Again this year they are helping out kids at Sydney Children’s Hospital Randwick aiming to get heaps of cash to buy stuff. The campaign is underway with 80k tipped already by Toys R Us.

More details here.

Using online tech may be a way for your station to leverage the Christmas Spirit without the promo car stuffed with stuff.