The Daily Aus launches new daily news podcast
The battleground in the daily news podcast arena is increasingly crowded, with Instagram-native news site, The Daily Aus, launching a new title.
The Instagram account has over 80,000 followers and endeavours to provide accessible news in a format that young people love.
The podcast will be distributed via Acast with each episode being “a five-minute entree to the news that you need to know to get through the day”.
It’s jointly hosted by former political staffer Zara Seidler and ex-corporate lawyer Sam Koslowski, who are said to be “on a mission to arm Millennials with the tools and information to begin their own deep dive into the news”.
Koslowski said he and Seidler were “always the friends who got asked to explain the news”.
“We speak your language, and we know what matters to you,” Seidler added.
Seidler said in a statement: “News consumption in Australia is skyrocketing, yet young people often feel alienated or disenfranchised by the mainstream media. The Daily Aus provides an alternative by delivering news that young people want in a format that’s most convenient for them. Podcasting is a natural extension and presents a huge opportunity to grow our audience even further.”
Acast’s local content director Guy Scott-Wilson, who recently made it onto Podcasting Today’s Podcast Power Players list, said Acast is fast becoming the home of independent news podcasting in Australia.
“We are seeing incredible reach and engagement in this category – a true testament not only to the audience appetite, but to the quality of news podcasting creators here in Australia.
“We’re excited to welcome The Daily Aus to the Acast family and look forward to further helping grow this incredibly important news podcast that speaks directly to Australian young people.”
Most major podcasting publishers and audio companies now have at least one daily news podcast.
News Corp has its state-based News Feed in partnership with NOVA Entertainment as well as From The Newsroom. Southern Cross Austereo (SCA), meanwhile, has The Briefing with Tom Tilley and Your Morning Agenda fronted by Natarsha Belling.
There’s also The Squiz, Mamamia’s The Quicky and Schwartz Media’s 7am, as well as Diamantina Media’s Betoota Daily News Bulletin, which debuted at #27 on the Australian Podcast Ranker this month.