Survey #1 2017: SCA soars in Kalgoorlie

Staff Writer

SCA goes from strength to strength in the latest radio survey for the mining city of Kalgoorlie in Western Australia.

Local commercial stations Hit97.9 and Triple M Goldfields improved by +2.7% and +4.8% among +10 listeners to retain pole position in the region.

Hit is again the #1 station at 35.8% with Triple M holding second spot with 30.8% (10+).

Hit dominates the key sessions with breakfast team Ned & Josh (37.4%) beating out Triple M’s Glenney (28.6%). Ned & Josh managed a jump of +5.4%, while triple j’s Ben & Liam slipped -4.9% to 8.9%.

At drive, Hit’s Hamish & Andy are immovable at #1, gaining +2.3% to reach 38.9% of the overall listenership. Cliff Reeve’s Triple M drive show shot up +5% to 29.1%.

With a total of 26,900 people tuning in to SCA radio in Kalgoorlie each week, both SCA stations had a cumulative growth of 13%.

“After an impressive 2016 survey, it’s fantastic to see growth in the majority of areas across both Triple M and Hit97.9,” said SCA Kalgoorlie general manager Raelene Hutchinson.

The next regional radio survey will be in Maryborough (QLD) followed by the Sunshine Coast (QLD).

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