Summer growth for ABC listen app
The ABC says key events have driven record numbers to its audio on demand platform ABC listen app in the first month of the year.
“The combination of listeners tuning into the ABC’s expanded sport coverage and the annual triple j Hottest 100 countdown saw the ABC listen app achieve its highest weekly users on records, with 517,000 people using the app in the week of 21 to 27 January.”
It says since late December, ABC Sport also achieved its top 4 daily stream records, including number one on 5 January with 136,000 streams.
The ABC has every Australian international Test match, all men’s and women’s one day internationals and T20 matches as well as the women’s Big Bash League available on dedicated sport streams.
The ABC also partnered with the Australian Open over summer for the first time since 2015.
ABC Head of Audio Ben Latimer says “We have been investing heavily in improvements to audience experience over the last 12 months as well as increasing our sport offering.”
Latimer says they’ve seen 11% growth in ABC listen when compared to the same period last summer.