What's New
BY RadioToday Network April 27, 2024
What's New July 6, 2022
Stephanie Macfie returns to Hit 100.9 and 107.3 Triple M Hobart
Reporter
From today, Stephanie ‘Stef’ Macfie returns to SCA Hobart’s Hit100.9 and 107.3 Triple M stations as Assistant Content Director and Afternoons Announcer on Triple M.
And she brings with her a wealth of experience.
Steph worked as an announcer in Armidale and National Nights Music Director and announcer in Launceston, before stepping behind the microphone as Breakfast co-host at Triple M Orange (then Star FM).
She moved out of the studio to take on the Executive Producer role from 2017-2021 on top rating Hobart breakfast show Jimmy & Nath on Hit100.9, 107.3 Triple M’s Dave & Al Show and South Australia’s SAFM breakfast show Bec, Cosi & Lehmo before taking maternity leave.
Bringing with her many accolades including being an AFTRS Content Leadership Graduate, Stef is an established voice actor for audiobooks, training videos, video games, podcasts, and the friendly voice across platforms like Spotify and car navigation systems nationwide.
She was also selected as one of 11 candidates to take part in SCA’s recent Women in Content Leadership Program.
Excited about her return to Hobart, Stef says “I am so proud to be a part of a company that sees value in supporting women’s return to work. SCA has given me the opportunity to upskill during my maternity leave and facilitated returning to a city I love and a team I’m honoured to be a part of.”
SCA Hobart Content Director Phil Bradley says “We’re excited to have Stef joining us again in Hobart. Our whole team will benefit from her vision and leadership style, enhancing our local audio across multiple platforms into the second half of 2022 and beyond.”
Hear Stef Macfie from midday-3pm weekdays on Hobart’s 107.3 Triple M or via the LiSTNR app.
It’s bad enough SCA shows zero respect for near century developed station names, constants in the community that locals recognise and love despite the negligence of underinvesting via networking and essential staff cutbacks; now Radio Today gets it wrong.
‘…Breakfast co-host at Triple M Orange (then Star FM)….’
Triple M Orange was known and remains referred to by locals and direct clients 2GZ.
DMG bought the second commercial FM licence at auction, moved 2GZ to FM and named it as 2GZ FM. Locals, as Australians, happy to abbreviate, still called it 2GZ.
Before the ABA auctioned that licence, 2GZ was entitled to an s.39 in the era of DMG’s forerunner, Broadcast Investments of Macquarie Bank and Griffith farming families who launched it as FM 105.9.
DMG named it Star when regional radio’s significant decline began of networking from Albury and Townsville.
Following Macquarie Bank’s re-entry to media, acquiring RG Capital and then DMG regional, the predecessor companies of SCA retained the then established brand of Star.
The rest is bad history as we know in late 2016, regional stations were renamed after irrelevant and frankly, different formatted Sydney brand names.
Populations of Orange, all other SCA regional markets and direct clients I know, receiving invoices from SCA; refer to their stations by the long established names, not Sydney’s Triple M or the artificially manufactured and lemon of a brand: Hit.
Throughout the disastrous renaming of SEA, Gold Coast audience did the same, as the older generation who continue to refer to Gold FM or simply 92.5, but never by the Sydney brand Triple M. Same in Townsville, Pricey on 4TO, Paddy on 2GO and so on.
Russia may occupy Ukraine, most of those born there resolutely still feel Ukrainian. Same principle for SCA’s metro incursion of regional media identity; locals will be locals long after SCA management moves on and fresh thinking or fresh owners do the right thing.
Stef was on Star when in Orange. Thanks Radio Today.